Nothing more appropriate to take with you at a greek resort than a piece inspired by the country’s beauty and designed by some of the coolest Greek brands.
Current Greek fashion scene is full of new labels that draw inspiration from our culture and nature, creating “made in Greece” collections full of items able to compose the ultimate resort wardrobe. Here are some of my favorites:
Zeus + Dione: The fashion brand
The brand was introduced to the fashion world a couple of years ago, showing a strong greek identity along with a plan to revive the tradition of local handcrafting in greek country. Manufacturers, artisans and small workshops from all over Greece are recruited by Zeus + Dione team in order to contribute to their collections, full of contemporary yet timeless pieces.
Personal favourites: The stylish off-white silk shirts, made of Soufli silk (a town that used to be a leader in silk industry) are in my opinion, an investment buy.
See more looks by Zeus + Dione here
Ancient Greek Sandals: The sandals
This is maybe the biggest success story among the new Greek brands. Launched by Christina Martini and Nikolas Minoglou, the brand is now worldwide famous for the sandals with the small feather detail that refers to ancient Greek god Hermes. Every season, the brand adds lots of new versions, some of which are the result of collaborations with well-known fashion names such as Peter Pilotto and Ilias Lalaounis.
Personal favourite: The “Filareskia” gladiator sandals (shown in the picture above) with little pieces of leather that look like leaves.
Mitos: Τhe swimwear brand
Mitos concept is so original! Mitos, which takes its name from the greek myth of Ariadne, interprets folk embroidery in a different way every season, in order to create luxury swimwear with unique motifs. As a result, you can never have enough of their designs!
Personal favourite: Τhe bohemian-chic triangle bikinis.
A to Z : Τhe beach accessories
I really love the way the designer Konstantinos Varvitsiotis adds a touch of humor to this genuinely greek-chic line. Colorful, playful designs are combined with a canvas of blue and white to make beach bags and cases that remind us that life should be like an endless Greek summer. Every accessory is handmade in Greece and uses only the finest local raw materials and best craftsmanship of traditional artisans.
Personal favourite: Τhe watermelon motif. So summery…
Sun of a beach: Τhe towels
Founded in 2012, Sun of a Beach is a brand that offers premium soft beach towels and beach accessories, featuring one-of- a-kind prints and high quality materials. Handmade and locally produced in Greece, each Sun of a Beach product inevitably holds a piece of summer bliss, ready to escort you on your next beach voyage. Each collection is inspired by the world’s most spectacular beaches – from the deep blue of the Aegean Sea, to the golden sand in the Maldives, and the tropical scene of Brazil.
Ancient Kallos: Τhe resortwear brand
Ancient Kallos, the new Resortwear collection, draws its creative inspiration from ancient Greek beauty, its very name deriving from the ancient Greek word for beauty, kallos. Ancient Greek symbols printed on cotton fabrics, designed exclusively for Ancient Kallos, authentic embroideries on shirt dresses, cotton broderie, silk fabrics and handmade tassels are only a few of the amazing details that define Ancient Kallos. All products have been designed and manufactured in Greece.
Personal favourites: Caftans made of the best cotton, decorated with lovely details.