This is the new Philippe Starck hotel on the French Riviera

Lily of the Valley is the first Philippe Starck hotel on Cote d’Azur

A few steps away from Saint-Tropez, Lily of the Valley takes up residence in the preserved landscape of the Cap Lardier estate. It melds with Gigaro’s 5km of fine sand, a discreet beach remaining untouched, which is among the largest in the region. The unique setting of this brand new Philippe Starck hotel is a stone throw away from the exhilaration of Saint-Tropez: the lively beaches of Pampelonne and the sunlit terrace of Sénéquier are only a few minutes away. Lily of the Valley embodies the charm of Provence with its riches and its proximity to the mythical cities of the French Riviera: Nice, Cannes and Monaco.

In this unique location, Philippe Starck has imagined a refuge, a shelter in the heart of a natural environment that keeps its rights and unleashes its power. “Creation must inhabit its environment without disrupting it” is the mantra of the designer as well as the requirement he has imposed on himself. This is how he conceived Lily of the Valley, as a hotel that does not impinge upon nature but rather adapts to it. Inspired simultaneously by Babylon’s hanging gardens, the architecture of Provençal abbeys and the design of Californian villas, Philippe Starck has designed forty-four rooms and suites that combine comfort, culture and generosity.

Each individual feels at home with their own take on this establishment offering spacious and comfortable bedrooms and soft sofas in the bar with panoramic views over the Mediterranean. Within the park’s luxuriant vegetation, nature reasserts itself over stone buildings that seem to have been there forever. Raw yet luxurious, the materials intertwine: polished marble complements solid wood, raw concrete blends with natural leather. Yet Lily of the Valley is at the same time, constantly and eminently modern. Steeped in the natural refinement of the French Riviera, its fantasy, its taste for lightness, its culture and its elegance. Lily of the Valley is the promise of a homecoming devoid of nostalgia.

Open all year round, it is a warm and welcoming hotel, where one is free to let their day evolve according to their desires, spending the morning with a book, on a sunlit terrace, and the evening, sunk into a deep sofa. Lily of the Valley is not only a five-star hotel on the Riviera. Its owners – whose roots run deep in this particular place – intended it as a haven of peace where one comes less to show oneself than to rediscover oneself. Therefore, no compromise is made on the quality of the services. Lily of the Valley’s personnel, recruited from among the best, go to the heart of the matter, with discretion and courtesy. Forget the superfluous, the anecdotal, here you will only find a constant search for excellence and perfection in simplicity.

Lily of the Valley has everything guests could ask for to help them look better and feel better during their stay. From weight loss to detox and physical preparation, expert solutions can be provided, thanks to the hotel’s wide range of facilities. At Lily of the Valley, wellness and French art de vivre come together in perfect harmony.