From Dior’s jungle-chic oasis in Venice to Jacquemus’ sunny Riviera club in Monte-Carlo, discover the most fabulous fashion hotel pop-ups of Summer 2025.
Once upon a time, a fashion takeover meant a carefully curated corner in a boutique hotel lobby. Now? Entire properties are being transformed into living, sun-drenched moodboards by the world’s most coveted fashion houses. Summer 2025 has emerged as a haute-couture fever dream of branded parasols, custom cabanas, and limited-edition kaftans. The catwalk, quite simply, has moved poolside.
Across Europe’s most stylish destinations, luxury hotels are collaborating with fashion’s biggest names to create ephemeral, immersive spaces that offer far more than just a pretty place to sip a spritz. These aren’t just pop-ups. They’re passport-stamped experiences, tailor-made for the discerning traveler who knows their jacquard from their jacquemus.
Here are the season’s most buzzed-about designer takeovers—and yes, they’re worth booking a flight for.
Dioriviera at Hotel Cipriani, Venice
Dior resort store at Hotel Cipriani in Venise, Italy – Photo ©Kristen Pelou
Set on Giudecca Island, the legendary Hotel Cipriani has been reimagined through the lens of Dior’s Toile de Jouy Sauvage, and the effect is nothing short of dreamlike. Think rattan tigers lounging near the saltwater pool, Toile-draped sunbeds, and a curated pop-up offering limited-edition pieces. This is the jungle as envisioned by the House of Dior—elegant, exotic, and unmistakably Venetian.
The experience fuses couture with craftsmanship in a way that makes you feel as though you’ve stepped into an editorial shoot, preferably one shot by Peter Lindbergh. Dior’s artistic direction turns Cipriani into a Riviera reverie with just the right hint of whimsy.
Missoni Resort Club at OKU Ibiza
Leave it to Missoni to reinvent minimalism with a burst of maximalist joy. At OKU Ibiza, the iconic zigzags have taken over the resort’s sleek, tranquil aesthetic, injecting it with unapologetic colour and energy. Poolside loungers and umbrellas are dressed in Missoni’s signature patterns, and even the yoga mats are dressed for the occasion.
This is slow luxury for the style-obsessed—an effortlessly chic partnership where you can spend the day wrapped in Missoni textiles and the night shopping exclusive pieces only available on-site. Ibiza has never looked this vibrant, or this wearable.
Burberry at The Standard, Ibiza
Burberry has taken its heritage check and given it a sun-drenched, slightly irreverent twist on the rooftop of The Standard Ibiza. Canary yellow accents reinterpret the brand’s iconic tartan, adorning loungers, cushions, and even a speedboat cheekily christened “Check Mate.”
The rooftop bar, already one of Ibiza’s most coveted spots for sundown cocktails, now doubles as a stage set for British fashion cool. From the branded DJ booth to the immersive decor, it’s clear this is no ordinary hotel activation—it’s a Burberry moment, Ibiza-style.
Dolce & Gabbana Blu Mediterraneo at San Domenico Palace, Taormina
If heaven had a color palette, it might just be Dolce & Gabbana’s Mediterranean blue. At San Domenico Palace, the Four Seasons property perched above the Sicilian coast, the Italian duo have orchestrated a visual love letter to their roots. Ceramic tile prints wrap around the infinity pool, ornate table settings recall vintage Sicilian courtyards, and the boutique is brimming with Taormina-inspired resortwear.
The setting—monastic architecture overlooking the Ionian Sea—provides the ultimate stage for D&G’s lavish, coastal storytelling. It’s baroque, it’s sun-soaked, and it’s absolutely unforgettable.
Jacquemus Beach Club at Monte-Carlo Beach
Simon Porte Jacquemus has painted Monte-Carlo Beach in his signature sunshine palette, and the result is Riviera glamour with a whimsical twist. Banana-yellow loungers, striped parasols, bougainvillea-strewn cabanas—every detail channels Jacquemus’ breezy, retro-chic aesthetic.
But this is more than a backdrop for a good Instagram shot. The Jacquemus Beach Club includes a pop-up boutique, curated menus, and curated looks that blend seamlessly into the Monaco mood. The experience is ephemeral—it runs through early autumn—but its impact is unforgettable.
Louis Vuitton Restaurant in Saint-Tropez
In Saint-Tropez, Louis Vuitton has turned White 1921 into the summer’s most stylish dining address. Open from May through September, the maison’s seasonal restaurant brings together Michelin-starred chef Arnaud Donckele and acclaimed pâtissier Maxime Frédéric for a Riviera-inspired culinary experience that’s as refined as a monogrammed trunk. The menu reads like a love letter to the Mediterranean, with dishes like Soleil Levant and Millefeuille Feu d’Artifice blending delicate seafood, floral infusions, and French-Japanese finesse. The setting is a visual extension of Louis Vuitton’s “By the Pool” aesthetic—serene blues, striped ceramics, sculptural wood, and monogrammed tableware, all set beneath lanterns from the Objets Nomades collection. It’s not just a meal; it’s a sensory meditation on summer luxury, designed for those who dine as they dress—elegantly, and with intent.
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
