This summer, Burberry brings British flair to Ibiza with a chic takeover of The Standard’s rooftop bar, UP. Discover sun-drenched glamour, custom design, and curated cocktails at this fashion-meets-hospitality hotspot
There are rooftop bars—and then there’s UP at The Standard, Ibiza, now gleaming under the bold, sun-kissed gaze of Burberry. This summer, the iconic British fashion house has teamed up with the trailblazing hotel brand to transform UP into a checkered coastal fantasy that blurs the line between poolside lounging and runway-ready escapism.
In a season where style is currency and sunset views are prime real estate, Burberry x The Standard have created a cultural oasis—an elevated collaboration at the intersection of design, music, and Mediterranean joie de vivre. It’s not just a partnership. It’s a moment.
The Setting: UP, But Make It Couture
Perched above the palm-lined streets of Ibiza Town, UP has always been the place for rooftop reverie. But now? It’s dressed to impress. A bespoke Burberry Check—specially reimagined in sun-splashed hues of yellow (a subtle wink to The Standard’s signature shade)—takes over loungers, parasols, branded cushions, and even the pool deck.
Every inch is Instagrammable, every corner a canvas. Even the coast plays along: keep an eye out for “Check Mate,” the Burberry boat slicing through Balearic blues, swathed in the same custom pattern.
Sunset Cocktails and Soundscapes Curated by Burberry
Of course, what would an Ibiza summer be without a soundtrack? Enter: weekly cocktail soirées, complete with guest DJs spinning from a custom Burberry DJ booth. Think deep house and darker disco as the sun dips below the horizon.
The vibe is intimate but electric—a secret party for those in the know. As the music pulses and golden hour spills over the rooftop, this becomes more than a bar. It’s a fashion-forward fever dream.
Sip, Shop, Snap: The Burberry x Standard Experience
Luxury is in the details—and this experience is full of them.
Start with a dip in the rooftop pool, where branded sunbeds await your best pose. Then head down to the lobby, where a Burberry-branded photo booth stands ready to immortalize your stylish stay. Want to take the look home? A curated selection of Burberry summer staples—from swimwear and airy separates to sunglasses and statement hats—is available to shop on-site.
Each piece echoes the rooftop’s visual identity, effortlessly marrying Ibiza’s laid-back luxe with Burberry’s unmistakable British cool.
Why This Collaboration Matters
This isn’t just a pretty rooftop makeover. It’s a savvy meeting of minds. The Standard has long stood at the vanguard of experiential hospitality—bold, irreverent, unapologetically fun. Burberry, in its Riccardo Tisci and Daniel Lee eras, has leaned hard into reimagining heritage through the lens of youth and culture.
Together, they’re not just staging a takeover—they’re staging a lifestyle.
For the jet-setters, the aesthetes, the fashion faithful and design devotees, this is the place to be seen (and to see the scene). Whether you’re chasing the perfect Negroni or the perfect shot for your grid, UP is serving both—in Check.
Plan Your Visit
Where: UP Rooftop Bar, The Standard, Ibiza
When: Summer 2025 (ongoing through the season)
What to Expect: Exclusive events, Burberry DJ nights, limited-edition merchandise, and one of the most stylish views on the island.
SEE ALSO:
The Burberry Summer Takeover at The Newt: A Quintessentially British Affair