Discover Sir Paul Smith’s Playful Twist on the 2024 Claridge’s Christmas Tree, Featuring Bespoke Birdhouses and British Charm
London’s iconic Claridge’s Hotel is back with its most beloved holiday tradition—an annual Christmas tree reveal in the heart of Mayfair. This year, the honor of decking the hotel’s famed lobby falls to none other than Sir Paul Smith, a name synonymous with British style, wit, and imagination. Known for his signature stripes, quirky details, and keen eye for unexpected charm, Sir Paul is set to put his stylish spin on Claridge’s tree for 2024. And it’s going to be brilliant.
Sir Paul Smith’s Unique Christmas Tree Design for 2024
Slated for unveiling on the 20th of November, Sir Paul’s creation is already generating excitement among hotel regulars, design enthusiasts, and those who simply appreciate a good splash of holiday cheer. His tree, a towering 19-foot ode to British whimsy, will be adorned with 100 bespoke birdhouses—a nod to friendship, home, and the warm welcome of the holiday season.
Each birdhouse bears Sir Paul’s inimitable touch: expect roofs decked in quirky details like playing cards, postage stamps, and dice, all elements that bring a sense of playful nostalgia and optimism to the space. And there’s a bit of extra magic in store, too. The designer teamed up with British architect Nik Ramage, who’s known for his kinetic sculptures, to bring a series of mechanical birdhouses to life. Add to that whimsical creatures crafted by design studio Studiomama, and you’ve got a scene that’s both fantastical and quintessentially Claridge’s.
Reflecting on his design, Sir Paul said, “When designing this year’s tree, I automatically thought of a birdhouse, friendly and optimistic, a symbol of home which reflects the welcoming spirit of Claridge’s.” This tree isn’t just a holiday decoration; it’s a testament to Sir Paul’s love for the hotel, where he’s shared many a family Christmas over the years.
Claridge’s General Manager Paul Jackson shared his excitement, stating, “Christmas is the most magical time of year for us all here at Claridge’s. We look forward to seeing guests and visitors immerse themselves in the creative and colorful world of Sir Paul Smith.”
Claridge’s Christmas Tree Series: 14 Years of Holiday Magic
For Londoners and visitors alike, this tree is more than just decor; it’s a festive beacon, signaling the start of the city’s holiday season. Now in its fourteenth year, Claridge’s designer Christmas tree series has become a hallmark of the hotel’s dedication to blending tradition with modern creativity. And with Sir Paul Smith at the helm, 2024’s tree promises to be an unforgettable mix of timeless elegance and eclectic British flair.
So, if you’re in Mayfair this season, swing by Claridge’s for a look—it’s a snapshot of Christmas spirit with a healthy dose of Paul Smith’s joyful style. Cheers to Claridge’s, Sir Paul, and a season filled with style, joy, and perhaps a few more feathered friends than usual.
See also:
Claridge’s Christmas Tree 2023: A Louis Vuitton Masterpiece in the Heart of London
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
