An amazing collaboration between The London Edition hotel and paper artist Zoe Bradley
Decorated with more than 160 hand – crafted snowflakes and designed by paper artist Zoe Bradley, the London Edition Christmas tree is one of the most awesome trees we have seen this year. Taking 100 hours to create each snowflake, the 14ft fir tree that stands at the impressive lobby of the London Edition has also a majestic white peacock – symbol of the hotel – perched on its top.
Artist Zoe Bradley discovered her love of paper while making experimental hand pleated showpieces for the Japanese fashion designer Michiko Koshino’s A/W’ 2005 catwalk show. The fashion-trained artist had apprenticed with the late Alexander McQueen in 1997, creating some of the key pieces for his S/S’ ready-to-wear 1999 catwalk show – including the headline-grabbing doily-punched wood fan corset and skirts, as well as prosthetic legs worn by Aimee Mullins. The last ten years Bradley has worked across many disciplines, combining fashion, display and theatre, in her bespoke installations. In fact, she has become the go-to artist for some of the most recognizable global luxury brands – from Louis Vuitton and Selfridges to Smythson and Christian Louboutin – each looking for innovative ways to visually complement their products.
The London EDITION offers both a reinvention of its landmark building and the luxury hotel experience. Located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present.