Discover The Hoxton, Florence—the city’s newest design-forward hotel blending Renaissance grandeur with contemporary cool
The Chicest New Arrival in Town
Florence has just received a serious style upgrade. The Hoxton, that effortlessly cool brand of open-house hotels, has set up shop in the heart of the city, bringing its signature blend of laid-back luxury, bold design, and community-driven ethos. Opening its doors in March 2025, The Hoxton, Florence is the brand’s second Italian outpost (following its Rome debut in 2021) and a dazzling new playground for travelers with an eye for design and a taste for the finer things in life.
A Tale of Two Buildings
Set within a 16th-century palazzo and an architectural gem from the 1980s, The Hoxton, Florence embraces contrast like a true fashion icon. On one side, there’s the grandeur of Renaissance architecture, complete with vaulted arcades, frescoes from 1611, and lime-washed walls whispering tales of aristocratic pasts. On the other, an Andrea Branzi-designed modernist masterpiece boasting clean lines and timber-slat facades. The result? A seamless fusion of old-world opulence and contemporary cool.
Rooms That Marry History and Playfulness
The 161 rooms pay homage to Florence’s rich artistic heritage while injecting a playful, modern twist. In the palazzo, expect Renaissance-inspired geometries, color palettes nodding to the Duomo’s tricolore marbles, and a dash of Medici drama with flamestitch motifs. Meanwhile, over in the Branzi wing, things get delightfully eccentric—bold hues, clashing prints, and asymmetrical wardrobes serve up serious Memphis Group vibes. For those who like their hotel stays extra special, House is a game-changer: a three-bedroom apartment with private entrance, designer interiors, and a dedicated House Manager to curate your stay down to the last detail.
Dining With a Dash of Riviera Romance
If the interiors are a feast for the eyes, the dining scene is a feast for, well, everything else. Alassio brings a touch of the Italian Riviera to Florence with seafood-centric plates, nostalgic Mediterranean flavors, and cocktails that demand to be sipped under the sun. Expect dishes like Girella Ravioli with red mullet, a show-stopping Tiramisu, and a bar menu spanning from freshly brewed morning espressos to vibrant Capperi Martinis.
Meanwhile, Enoteca Violetta is the city’s new favorite wine bar, pouring everything from natural Franciacortas to bold Australian Pinot Noirs, all paired with the kind of Italian nibbles (hello, Panisse Frites and Crispy Potato Mille Feuille) that turn a casual aperitivo into an all-night affair. Hidden beneath it? La Riserva, a secret basement tavern perfect for private dining and tastings.
A Hotel That Feels Like Home—If Your Home Was a Design Icon
The Hoxton, Florence isn’t just a hotel; it’s a hub. Whether you’re browsing the Best Of shop for exclusive local finds (think Magarchivio tees and handcrafted candles), admiring emerging artists at Hox Gallery, or hopping on a complimentary Sergio Bianchi bike to explore the city, this is a place that thrives on community and connection. Even furry guests get the royal treatment, thanks to stylish pet amenities from local artisans.
And because The Hoxton is all about rewarding the stylishly sustainable, they’re rolling out The Good Rate: score €20 off per night if you travel by train and stay at multiple Hoxton hotels. Because let’s face it—Rome and Florence in one trip? That’s just smart traveling.
See also:
Dopamine Décor: These Luxury Hotels Are Using Bold Design to Spark Joy
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
