Experience the epic world of Shōgun at Nobu Hotels & Restaurants with exclusive lobby pop-ups, in-room surprises, and show-inspired cocktails in celebration of FX’s new series
In an unprecedented fusion of entertainment and hospitality, FX and Nobu Hospitality have embarked on a groundbreaking collaboration to celebrate the premiere of the new 10-episode limited series, FX’s Shōgun. This unique partnership is a tribute to Japanese art, culture, and the rich narrative of James Clavell’s renowned novel, promising an unforgettable experience for guests at select Nobu Hotels and Restaurants across the United States.
A Glimpse into 1600s Japan: Exclusive Hotel Experiences
Beginning February 14, and leading up to the series premiere on February 27, Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach, and Palo Alto invite guests to step into the world of 1600s Japan. Upon arrival, visitors will be captivated by stunning lobby pop-ups featuring authentic Shōgun costumes from the show. These installations not only serve as a visual feast but also transport guests to the Sengoku period, a time when fashion was a rich tapestry indicating status, profession, and lineage.
The cultural journey extends beyond the lobby. Guests checking in from February 21 through February 27 will receive an exclusive amenity kit courtesy of Bokksu. This special offering includes a selection of unique Japanese snacks, providing a taste of Japan’s winter season and further enriching the Shōgun experience.
Savor the Spirit of Shōgun: Inspired Culinary Creations
The celebration of Shōgun extends to the culinary realm at participating Nobu Restaurants. From February 14 to February 27, patrons can indulge in two bespoke cocktails crafted to capture the essence of the series. The Samurai Brew, a daring mix of Qui Platinum Extra Anejo Tequila and Nobu Sake, embodies the spirit and adventure of Shōgun. For those seeking a deeper, smokier flavor, The Haze Over Osaka offers a journey through its composition of Iwai Tradition Japanese Whisky, mirroring the narrative depth of Shōgun.
A Heartfelt Tribute to Japanese Culture
This collaboration between FX and Nobu Hospitality is not just a celebration of Shōgun but a deep dive into the heart of Japanese culture and history. “Every aspect of this collaboration has been meticulously planned to reflect the essence of Shōgun, providing a memorable experience that complements the epic narrative and leaves a lasting impression on our guests,” says Kenya Hardaway, Senior Vice President Integrated Promotions at FX.
Rachael Palumbo, VP Global Hotel Brand Marketing at Nobu, echoes this sentiment, expressing excitement over the partnership with FX. “Our team has passionately embraced the spirit of this iconic story, offering experiences that pay tribute to the legacy of Shōgun. We believe these will resonate deeply with Nobu guests, providing them with exceptional, culturally rich experiences.”
Mark Your Calendars
Shōgun premieres on Tuesday, February 27, on Hulu in the U.S., Star+ in Latin America, and Disney+ in all other territories. The exclusive Shōgun experiences at Nobu Hotels and Restaurants are available in Atlanta, Chicago, Las Vegas, Miami Beach, and Palo Alto. For a truly immersive journey into the world of Shōgun, accompanied by unparalleled hospitality and culinary delights, these Nobu locations are the destinations of choice for fans and newcomers alike. Follow Shōgun on social media for more information and updates on this epic collaboration.