Daniel w. Fletcher, has applied his signature aesthetic to the world’s first super-boutique hotel’s iconic festive centrepiece this season
The 2022 Christmas tree at The Londoner is fittingly designed by someone who calls the city home. Located on the south west corner of Leicester Square, The Londoner is perfectly positioned for guests to be at the heart of the city’s festive celebrations. Collaborating with renowned British designer Daniel w. Fletcher is set to bring the drama and elegance of West End life to its iconic Christmas Tree this year, continuing to bring the very best of British luxury, style and glamour to the capital.
Fletcher pulled influences from his aesthetic and practice to offer a seasonal focal point at The Londoner that has been created with a commitment to sustainability at the forefront. Utilising offcuts from the studio, the cream moire fabric are offcuts that come from the SS23 collection previously shown at The Londoner, continuing the synergy of the collection debuted in The Ballroom of the hotel.
The overall theme for the tree is ‘A White Christmas’, with Fletcher interpreting the traditional ideas of a British tree without leaning too conventional with his design. Situated in the lobby, the tree has been designed with a neutral colour palette and the tree base made in collaboration with Julian Carter. Grand yet understated, the familiar minimalist approach complements the elegant Yabu Pushelberg designed interiors of The Londoner. The branches on the tree are handmade and pleated, taking a team of five, five full days to create. Taking approximately eight hours to install at the hotel, it is a contemporary take on a Christmas tree, bringing together Fletcher’s notable design practice with The Londoner’s sophisticated reputation.
This collaboration between Daniel w. Fletcher and The Londoner builds on the hugely successful spring/summer 2023 runway show, which he held in the hotel’s ballroom during London Fashion Week in September 2022.
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