Burberry has arrived at Hôtel Belles Rives for summer 2026, bringing its signature check, coastal spirit and British charm to one of the French Riviera’s most storied Art Deco hotels.
There are hotel takeovers, and then there are hotel takeovers that feel almost too perfectly cast. This summer, Burberry lands on the French Riviera with a seasonal partnership at Hôtel Belles Rives, the legendary Art Deco address in Juan-les-Pins, Antibes, where literary history, Riviera glamour and sea-facing leisure have always belonged to the same sentence.
Running until 30 September 2026, the collaboration sees the British house take over the hotel’s beach club and terraces, reimagining the Riviera institution through a distinctly Burberry lens.
Burberry Arrives At Hôtel Belles Rives For Summer 2026
For the season, Burberry has refreshed its signature check in the distinctive blue of Hôtel Belles Rives, creating a visual dialogue between British heritage and Côte d’Azur light. The pattern appears across the hotel’s summer spaces, from the interiors to the original 1920s lift, while custom Burberry logos appear on the private jetty and the beach club doors.
The result is not a full reinvention, but a summer styling of a hotel that already understands atmosphere. Hôtel Belles Rives has long carried the mood of the French Riviera at its most cinematic: sun on the water, drinks on the terrace, elegant lunches by the sea, and evenings that feel suspended between literature and legend.
A Riviera Hotel With Literary History
Hôtel Belles Rives is not just another glamorous hotel on the Mediterranean. In the early 20th century, it became a haven for artists, writers and creative figures, including Ernest Hemingway and Gertrude Stein. Most famously, it was once home to F. Scott Fitzgerald, who began writing Tender Is the Night here.
That detail gives the Burberry partnership an extra layer of narrative. In Fitzgerald’s novel, the protagonist wears a Burberry coat, making this summer collaboration feel less like a random fashion pop-up and more like a stylish return to a story already written into the walls.
Art Deco Glamour, Seen Through A Burberry Check
The hotel itself remains the real protagonist. Set above the blue waters of the Mediterranean, Hôtel Belles Rives still carries the breezy extravagance of its Art Deco past, now balanced with 43 recently renovated rooms and suites. For summer 2026, the Burberry check appears like a seasonal accent across the property. Guests can find it on the famous terraces, by the beach club, and in details that make the takeover feel playful without overwhelming the hotel’s identity.
There are Burberry ice lollies on the terrace, sunset drinks at The Fitzgerald Bar terrace, and a programme of Burberry-branded summer experiences, including waterskiing, a sport closely associated with the bay.
The Beach Club Moment
At the heart of the collaboration is the hotel’s private beach, one of the most alluring settings on this stretch of the Riviera. The Belles Rives Beach Restaurant, Water Sports Club and private jetty give the hotel that rare feeling of a Riviera address where the sea is not just a view, but part of the daily rhythm.
This is where the Burberry takeover makes most sense: sunbeds, sea air, check swimwear, coastal motifs and the easy elegance of a summer afternoon that might turn into cocktails without anyone needing to change the mood.
Where To Eat And Drink At Hôtel Belles Rives
Beyond the Burberry summer dressing, Hôtel Belles Rives remains a serious address for food and drink. La Passagère, the hotel’s Michelin-starred restaurant, is led by chef Aurélien Véquaud and offers a refined Mediterranean dining experience overlooking the water.
For something more relaxed, the newly renovated Bar Fitzgerald serves casual lunches and classic cocktails in a setting that nods to the hotel’s most famous former resident. There is also the Valmont Beauty Corner, where guests can extend the Riviera glow with treatments from the Swiss skincare house.
A Fashion Takeover With A Sense Of Place
What makes the Burberry and Hôtel Belles Rives collaboration appealing is its sense of alignment. Burberry’s own history has often looked toward the outdoors, travel and life by the water, from early 20th-century yachting apparel to the coastal references in its High Summer 2026 collection. At Belles Rives, that heritage finds a natural summer stage. A British check, a French Riviera icon, a literary backstory, a private jetty, and the kind of blue that only makes sense when the Mediterranean is right there.
For summer 2026, Hôtel Belles Rives is not simply hosting a fashion collaboration. It is giving the French Riviera one of its chicest seasonal signatures.
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See also:
Inside Burberry’s Stylish Rooftop Takeover at The Standard, Ibiza
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
