Swarovski has teamed up with The Mark Hotel in New York to transform its facade into a crystalized, glittering gingerbread house
Housed in a beautiful, 1920’s landmark building at the corner of 77th Street and Madison Avenue in the heart of Manhattan’s Upper East Side, The Mark has been completely reimagined, giving it a new life and identity for the 21st century. The Mark harmonizes old-world comfort, avant-garde design, up-to-the-minute technologies and an unprecedented level of personal service to create one of the finest five-star hotels in the world.
This holiday season, The Mark, New York’s most boldly lavish hotel, has collaborated with Swarovski, the Austrian crystal house, to transform its façade with a glittering display of crystal decorations. Inspired by the holiday season’s favorite cookie: festive gingerbread, and embellished with classical holiday trimmings like giant nutcrackers, candy canes, ribbons, and a jolly Saint Nick, the Swarovski display at The Mark.
The spectacular façade was built and installed over a week and is made from millions of toffee-colored Swarovski Crystals, with a frosting and whipped cream roof of hand-sculpted, and crystal-dusted fiberglass. Giant candy canes, and a spectacular emerald-colored bow frame the entrance to The Mark while giant uniformed nutcrackers stand guard. The façade will sparkle to life with tons of Swarovski crystals from Austria, hand applied by expert artisans.
The festive theme continues in the hotel lobby with a glittering Christmas Tree adorned with crystal ornaments, including gingerbread men, rocking horses, nutcrackers, stars, and candy canes, as well as The Mark Hotel itself, reimagined in gingerbread style.