Discover Broadwick Soho, London’s newest luxury gem in vibrant Soho. Experience elegance, exclusive dining, and unmatched sophistication in the heart of the West End
Indulge in the allure of London’s newest luxury hotel, nestled in the heart of the West End. Broadwick Soho, a testament to boundless sophistication and style, welcomes guests to immerse themselves in the grit, glamour, and energy of this storied neighborhood. With 57 exquisitely appointed rooms and suites, including nine suites and one penthouse, every corner of Broadwick Soho exudes luxury and impeccable service, under the watchful eye of General Manager David Monson.
A Fusion of Style and Sophistication
Step into the world of Broadwick Soho and embark on a journey where Jazz Age opulence meets Italian charm, with a dash of English eccentricity and disco fabulousness. Renowned interior designer Martin Brudnizki, celebrated for his work at Annabel’s, The Beekman, and Le Grand Mazarin, has woven a tapestry of vibrant prints, sumptuous textures, and lavish details that beckon guests to luxuriate in comfort and elegance.
A Culinary Journey Through Sophistication
Broadwick Soho invites guests on a culinary odyssey through its eclectic range of restaurants and bars. Dear Jackie, the hotel’s flagship lower-ground restaurant, tantalizes taste buds with classic Italian gastronomy elevated with modern flair. Bar Jackie offers a casual street-level café experience, perfect for enjoying a barista-made coffee or evening aperitivo. Meanwhile, Flute’s rooftop dining bar boasts panoramic views and exquisite cocktails, making it a must-visit destination.
A Celebration of Friendship and Heritage
At the core of Broadwick Soho lies a deeply personal narrative—a tale of friendship, nostalgia, and family heritage. Conceived by a group of friends led by owner Noel Hayden, the hotel pays homage to Noel’s cherished memories of his family’s hotel, Mon Ami. Vintage-inspired artworks and nods to Noel’s mother, Jackie, infuse the property with warmth and character, creating an inviting atmosphere that feels like home.
A Sanctuary for the Senses
From the moment guests arrive, Broadwick Soho envelops them in luxury and refinement. Each meticulously appointed room and suite offers a serene sanctuary from the bustling city streets, featuring bespoke furnishings, sumptuous bed linens, and state-of-the-art amenities. Whether unwinding in the comfort of their room or exploring the vibrant dining and entertainment offerings, guests are treated to an unparalleled experience.
A Promise of Memorable Moments
At Broadwick Soho, every moment is an opportunity to create cherished memories and unforgettable experiences. From savoring a decadent meal at Dear Jackie to soaking in panoramic views from Flute’s rooftop terrace, guests are invited to indulge in sophistication and style at every turn. With a curated art collection, bespoke scent offerings, and personalized service, Broadwick Soho promises an unparalleled stay in the heart of London’s West End.
Experience the Magic of Broadwick Soho
Discover the allure of London’s newest luxury hotel and experience a world of sophistication, style, and unparalleled hospitality. Book your stay at Broadwick Soho and immerse yourself in the essence of London’s vibrant West End.
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