Step into the Jacquemus Beach Club at Monte-Carlo Beach, where iconic French fashion meets boutique hotel elegance. Discover Riviera style, designer details, and a luxurious hospitality experience reimagined
In a sun-drenched corner of Monaco where old-world glamour meets contemporary cool, a stylish metamorphosis has unfolded. Monte-Carlo Beach, the iconic Relais & Châteaux resort perched between pine groves and the glimmering Mediterranean, has handed over the keys—at least creatively—to none other than Simon Porte Jacquemus. The result? A breathtaking reinvention of the beach club experience, one where Riviera nonchalance is filtered through the lens of one of fashion’s most playful aesthetes.
Running through October 7, 2025, this exclusive takeover is more than a seasonal flirtation. It’s an immersive brand universe—a living, lounging, sun-drenched tribute to Jacquemus’ dreamy, minimalist fantasy.
A Sun-Kissed Aesthetic Masterclass
Forget neutrals. The moment you step onto the newly Jacquemus-ified pier, you’re greeted by a delicious palette of banana-yellow sunbeds, graphic black-and-white parasols, and plush beach towels that could double as statement accessories.
The beach club feels like a curated photoshoot—one that just happens to serve Michelin-star cuisine and offers valet service. It’s bold, playful, and irresistibly Instagrammable, with every inch designed to echo the designer’s beloved Provence and Mediterranean muse.
Even the deck chairs tell a story. A story of French summers, of cinema, of the kind of laid-back chic that doesn’t try too hard—because it doesn’t have to.
Boutique Meets Bougainvillea
Two boutique spaces punctuate the takeover, proving that shopping can, indeed, be an extension of luxurious hospitality. These aren’t pop-ups in the traditional sense—they’re more like intimate galleries, offering an edited collection of Jacquemus pieces, from sun hats to cult-favorite bags. Inside, the vibe is as if you’ve stepped into Simon’s Côte d’Azur holiday home: all sun-bleached wood, ceramic vases, and the gentle aroma of sea salt and sandalwood.
It’s not just retail therapy. It’s a sensory extension of the hotel stay itself—where everything from your Aperol spritz to your linen wardrobe has been elevated by design.
Design That Speaks Fluent Riviera
Jacquemus may be the headline act, but Monte-Carlo Beach already had the bones of a design lover’s dream. Reimagined in 2009 by India Mahdavi, the property is an ode to 1930s elegance with a dash of Riviera whimsy.
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Now, thanks to this fashionable takeover, the story deepens. Think: curated textures, vintage ceramics, and sun-drenched colorways nodding to French masters like Picasso, Matisse, and Cocteau.
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It’s all part of the resort’s broader aesthetic philosophy—one that champions slow luxury, ecological responsibility, and a resolutely French point of view.
Where Style and Sustainability Coexist
Let’s not forget that Monte-Carlo Beach has been Green Globe-certified since 2014. This chic enclave isn’t just about looking good—it walks the talk. From organic, locally sourced cuisine to eco-conscious design touches, the resort champions sustainability without sacrificing an ounce of luxury. Jacquemus, in all his sun-kissed glory, fits the ethos perfectly: poetic, planet-minded, and effortlessly cool.
Not Just a Beach Club—A Way of Life
And when you’re not posing under striped parasols or sipping rosé on the pier? There’s the Olympic-sized pool—an Art Deco marvel now refreshed for modern swimmers.
There’s also the Michelin-starred Elsa restaurant, helmed by Chef Marcel Ravin, serving up “marine garden” cuisine that tastes like it was grown just for you. Even the newly added padel courts hint at the property’s effortlessly elevated lifestyle—athletic, stylish, and with a sea view, naturally.
Photo Credits: Yoann & Marco
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
