Discover the Claridge’s Christmas Tree 2024, designed by Sir Paul Smith. A festive landmark in London’s Mayfair, this iconic tree features vibrant birdhouses, playful details, and British charm
At The Hotel Trotter, we make it our mission to track down the world’s most beautiful and imaginative Christmas trees in luxury hotels every year. These aren’t just festive ornaments—they’re art installations, cultural statements, and, quite often, pure magic. This year, the bar has been raised yet again by one of London’s most iconic addresses, Claridge’s, which has just revealed its annual Christmas tree for 2024. Designed by none other than the legendary Sir Paul Smith, this tree is more than just a holiday centerpiece—it’s an unforgettable fusion of creativity, nostalgia, and British wit.
A Match Made in Mayfair: Claridge’s x Paul Smith
The unveiling of Claridge’s Christmas tree is practically a Christmas tradition in itself, and for the 16th year running, the Mayfair hotel has partnered with a visionary creative. This time, Sir Paul Smith brings his unmistakable style to the 20-foot-tall tree, infusing it with vibrant colors, playful details, and a charmingly offbeat British sensibility.
The tree stands proudly in Claridge’s lobby, perched atop a Signature Striped barrel—a nod to Smith’s iconic stripes. Its branches are adorned with brightly colored baubles, ribbons, and the pièce de résistance: over 100 bespoke birdhouses. Designed with British artist Nik Ramage, these birdhouses are packed with personality. Think roofs made from playing cards, dice, and postage stamps—quirky, nostalgic, and entirely Paul Smith.
But this isn’t just a static display. A mechanical birdhouse pays homage to a miniature cable cart from Paul’s own office, while a flying bird installation elegantly frames the lobby. On the ground, ‘Off Cut Creatures’ by Studiomama surround the base of the tree, adding to its playful, imaginative vibe.
All About the Details
What makes this year’s tree stand out is its attention to sensory detail. Paul Smith’s Merrymaker fragrance fills the lobby with a festive scent, while the soft sound of birdsong drifts from the tree, creating a calming, nostalgic ambiance.
And because Christmas at Claridge’s wouldn’t be complete without a touch of fun, Sir Paul has introduced ‘Paul’s Pick n Mix’ trolley, filled with his favorite retro sweets. Rolled out daily, it’s a delightful treat for guests—whether they’re hotel regulars or simply popping in for a festive moment.
A Celebration of Home and Optimism
For Sir Paul Smith, designing this year’s tree was deeply personal. “When designing this year’s tree, I automatically thought of a birdhouse—friendly and optimistic, a symbol of home which reflects the welcoming spirit of Claridge’s,” he explained. This ethos is reflected in every element, from the vibrant baubles to the whimsical birdhouses, making the tree feel like an extension of Smith’s personality.
Smith has even reimagined Claridge’s lobby as a cozy retreat, complete with a Paul Smith geometric stripe rug and Maharam-upholstered furniture. The result is an intimate, inviting space that feels more like his living room than a hotel lobby.
A True London Tradition
Claridge’s Christmas tree isn’t just a decoration; it’s a cultural moment. For over a decade, this tree has been a symbol of the festive season in London, drawing admirers from around the world. “Christmas is the most magical time of year for us all here at Claridge’s,” said General Manager Paul Jackson. “This year, Sir Paul Smith has brought his signature creativity and color to our tree, and we can’t wait for guests to immerse themselves in his vision.”
Claridge’s is more than a hotel—it’s a cornerstone of London’s luxury landscape. Nestled in the heart of Mayfair, this Art Deco gem is known for its impeccable service, timeless glamour, and ability to host events that feel as intimate as they are grand. Whether it’s afternoon tea in The Foyer, cocktails in The Fumoir, or a festive dinner in Claridge’s Restaurant, every experience here is steeped in elegance.
Why This Tree Stands Out
At its core, Claridge’s Christmas Tree 2024 is about more than aesthetics—it’s a celebration of optimism, creativity, and the power of tradition. Sir Paul Smith has brought his signature mix of curiosity, fun, and sophistication to every element of this tree, making it an unmissable highlight of the festive season.
So, whether you’re a London local or just passing through this winter, be sure to visit Claridge’s. This year’s tree isn’t just a must-see—it’s a must-experience.
Final Tip
Pop into Claridge’s for a closer look at the tree, treat yourself to something sweet from Paul’s Pick n Mix, and soak up the festive charm of one of the most iconic hotels in the world. After all, no one does Christmas like Claridge’s.
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
