The Alpina Gstaad has introduced a limited-edition jewelry collection created in collaboration with Poubel and retailed exclusively in Gstaad from mid-December 2025.
The Alpina Gstaad has launched a limited-edition jewelry collaboration under the name Poubel x The Alpina Gstaad, available exclusively at Bach Sign in Gstaad since mid-December 2025. The collection consists of seven charms designed by Poubel, the creative label founded by The Gstaad Guy.
The collection features seven sterling silver charms, each hand-painted with enamel and produced in limited quantities. Design references are drawn from elements associated with Gstaad and the hotel, with each piece conceived as an individual collectible. The charms are retailed exclusively through the Bach Sign boutique on Gstaad’s central promenade.
Poubel is the design label of The Gstaad Guy, whose digital platform focuses on satirical observations of alpine lifestyle and luxury culture. The collaboration marks a crossover between hospitality branding and limited-run product design, aligning a luxury hotel brand with a creator-led label operating within the luxury and lifestyle sector.
The Alpina Gstaad opened in 2012 and operates 56 rooms and suites, along with two private residences, on a hillside site overlooking the village of Gstaad. The property includes multiple food and beverage outlets and a large-scale wellness facility operated under the Six Senses Spa brand. Since its opening, the hotel has positioned itself within the upper tier of Switzerland’s luxury hospitality market.
According to information provided by The Alpina Gstaad, the collaboration reflects an ongoing strategy to engage with creative partners connected to the destination. No financial terms or production volumes for the collection were disclosed.
The Poubel x The Alpina Gstaad charms are available for purchase in-store only at Bach Sign in Gstaad. No online sales have been announced, and the collection is expected to remain available while stock lasts.
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TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
