At Mandarin Oriental, Bodrum, Jacquemus brings its Resort 2026 Plage collection to the water’s edge, with a new boutique and a full Blue Beach takeover.
Expect stripes, colour, backgammon, paddle boards and the kind of summer styling that feels made for Paradise Bay.
Jacquemus does not just sell summer. It edits it. This season, the French house brings that very precise sense of holiday desire to Mandarin Oriental, Bodrum, with a new boutique at the resort and a takeover of Blue Beach. It is the brand’s biggest beach-style project so far, and it lands in a setting that already knows how to do high summer well: Paradise Bay, Aegean views, private sand, polished service and a resort rhythm built around long days by the water. The 98-square-metre Jacquemus boutique, complete with its own terrace, presents the new Resort 2026 Plage collection alongside accessories. It is open throughout the summer season, until October 2026.
Stripes on the Aegean
The beach takeover follows the Jacquemus seaside language: bold stripes, clear colour, Mediterranean light and a sense of play that feels right for Bodrum. At Blue Beach, the collaboration extends beyond fashion, with personalised backgammon, paddle boards, beach paddle and buggy rides. It is clever because it does not feel like a shop trying to become a beach club. It feels like a beach day with better styling.
Mandarin Oriental, Bodrum gives the whole thing the right scale. Set across a 60-hectare waterfront site on the northern side of the peninsula, the resort has 122 rooms, apartments, suites and villas, many with terraces, gardens or infinity pools. There are twelve restaurants and bars, a 2,700-square-metre spa, a private sandy beach and a strong collection of luxury boutiques.
Jacquemus adds the visual signature: the stripes, the colour, the objects, the mood.
A Summer Address for the Style Crowd
Hotel boutiques used to be an afterthought. Now, at the best resorts, they are part of the destination. A good one can tell you as much about the place as the restaurant or the beach club.
Here, Jacquemus feels less like a guest appearance and more like part of the scenery. A striped backgammon set. A paddle board. A terrace boutique. A collection designed for exactly this kind of sun. For guests, it gives the stay another layer. For visitors, it gives Blue Beach a reason to be on the summer map. And for anyone following the new language of hotel lifestyle, Mandarin Oriental, Bodrum has just become one of the season’s most photogenic addresses.
Paradise Bay, this summer, has stripes.
TheHotelTrotter.com is curated by greek journalist and fanatic hotel lover Eleni Stasinopoulou. With the eye of a fashion and lifestyle editor, Eleni hopes to inspire all connoisseurs of traveling, focusing on stylish hotel moments around the globe.
